TY - JOUR
AU - Mark, Gottlieb
AB -  In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning. Summary Points Because sugary beverages are implicated in the global obesity crisis, major soda manufacturers have recently employed elaborate, expensive, multinational corporate social responsibility (CSR) campaigns. These campaigns echo the tobacco industry's use of CSR as a means to focus responsibility on consumers rather than on the corporation, bolster the companies' and their products' popularity, and to prevent regulation. In response to health concerns about their products, soda companies appear to have launched comprehensive CSR initiatives sooner than did tobacco companies. Unlike tobacco CSR campaigns, soda company CSR campaigns explicitly aim to increase sales, including among young people. As they did with tobacco, public health advocates need to counter industry CSR with strong denormalization campaigns to educate the public and policymakers about the effects of soda CSR campaigns and the social ills caused by sugary beverages. This article was commissioned for the PLoS Medicine series on Big Food 
TI - Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?
JF - PLoS Medicine
DO - 10.1371/journal.pmed.1001241
DA - 2012-06-19
UR - https://www.deepdyve.com/lp/public-library-of-science-plos-journal/soda-and-tobacco-industry-corporate-social-responsibility-campaigns-bJrBUYdWLP
VL - 9
IS - 6
DP - DeepDyve
ER -