TY - JOUR
AU - Laplaca, Peter J.
AB - Does unit-price information alter purchase decisions of consumers in supermarkets? Will the change to a unit-pricing system create burdensome costs for retailers? The authors report the results of unit-pricing experiments and assess the benefits of unit pricing.
TI - What Are the Benefits of Unit Pricing?
JF - Journal of Marketing
DO - 10.1177/002224297203600304
DA - 1972-07-01
UR - https://www.deepdyve.com/lp/sage/what-are-the-benefits-of-unit-pricing-bhjgBUF7mc
SP - 16
EP - 22
VL - 36
IS - 3
DP - DeepDyve
ER -