TY - JOUR AU - TI - The Future of Competition: Co-Creating Unique Value with CustomersThe Future of Competition: Co-Creating Unique Value with Customers By PrahaladC. K. and RamaswamyVenkat. Boston, MA: Harvard Business School Press, 2004. 272 pages, hardcover, $29.95. JF - Academy of Management Perspectives DO - 10.5465/ame.2004.13835520 DA - 2004-05-01 UR - https://www.deepdyve.com/lp/crossref/the-future-of-competition-co-creating-unique-value-with-customersthe-bwiLlZ8oaJ SP - 155 EP - 157 VL - 18 IS - 2 DP - DeepDyve ER -