TY - JOUR
AU1 - Weinstein, Neil D.
AU2 - Sandman, Peter M.
AU3 - Roberts, Nancy E.
AB - This field experiment explored the use of informational brochures to encourage home radon testing. Homeowners (N= 271) received a radon brochure, a questionnaire, and a form for ordering a $20 radon test kit. The brochures differed in their presentations of the magnitude of the threat (varying risk likelihood and severity) and the difficulty of reducing radon levels. Some also included a detailed list of home radon risk factors. Combinations of these three variables yielded a 2 × 2 × 2 factorial design. Although 19.2% of the sample ordered tests, the percentage was constant across brochures. Data from the questionnaire showed that self‐reported risk likelihood, risk seriousness, and concern were strongly correlated with intentions to test and with actual test orders. Calculations revealed that although the threat manipulation had a highly significant effect on these risk perceptions, the effect was too small to produce different rates of test orders. Confirming previous radon studies, perceived mitigation difficulty proved unrelated to interest in radon testing.
TI - Determinants of Self‐Protective Behavior: Home Radon Testing
JF - Journal of Applied Social Psychology
DO - 10.1111/j.1559-1816.1990.tb00379.x
DA - 1990-06-01
UR - https://www.deepdyve.com/lp/wiley/determinants-of-self-protective-behavior-home-radon-testing-c4qnwCv9Mr
SP - 783
VL - 20
IS - 10
DP - DeepDyve
ER -