TY - JOUR
AU - Payne,, John
AB - Abstract The relationship between prior knowledge and information search to the selection of information at the brand-attribute level is examined. The focus is on both the content and the certainty associated with prior beliefs about the attribute values of various brands. We find that information is acquired earlier with respect to prior beliefs that are more uncertain and less favorable. In addition, we find earlier acquisition of information on brands with high prior attractiveness in a choice but not in a ranking task. A dynamic analysis of information acquisition incorporating the effect of prior knowledge and newly acquired knowledge on search priorities is developed. This content is only available as a PDF. Author notes * Itamar Simonson is Assistant Professor, School of Business Administration, University of California, Berkeley, CA 94720. Joel Huber is Associate Professor and John Payne is Professor, Fuqua School of Business, Duke University, Durham, NC 27706. The research was supported by a contract from the Engineering Psychology Program of the Office of Naval Research and by the Duke University Research Council. We wish to thank the members of the Marketing Seminar at the Fuqua School of Business, Bob Meyer, and the reviewers for their comments on an earlier version of the article. © JOURNAL OF CONSUMER RESEARCH
TI - The Relationship Between Prior Brand Knowledge and Information Acquisition Order
JF - Journal of Consumer Research
DO - 10.1086/209136
DA - 1988-03-01
UR - https://www.deepdyve.com/lp/oxford-university-press/the-relationship-between-prior-brand-knowledge-and-information-cXIsuabjv4
SP - 566
EP - 578
VL - 14
IS - 4
DP - DeepDyve
ER -