TY - JOUR
AU - Gargeya, Vidyaranya B.
AB - This research addresses the interdependent nature of manufacturing and marketing decisions in new venture firms. Based on an empirical study of new venture firms in the communications and computer equipment manufacturing industry, the research first shows that the perception of key aspects of the environment, entry barriers, and hostility does not differ between successful and unsuccessful new venture firms. Such a finding suggests that new venture success is based on much more than an accurate perception of the environment. In contrast, differences in performances are more likely to be attributable to the manner in which the firms constitute and implement their strategies, given their perceptions of the environment.
TI - Manufacturing and marketing interdependence in the new venture firm: An empirical study
JF - Journal of Operations Management
DO - 10.1016/0272-6963(91)90072-6
DA - 1991-08-01
UR - https://www.deepdyve.com/lp/wiley/manufacturing-and-marketing-interdependence-in-the-new-venture-firm-an-ciB7MV01Qj
SP - 329
EP - 343
VL - 10
IS - 3
DP - DeepDyve
ER -