TY - JOUR
AU - Summers, John
AB - The findings of a comparative analysis of linear and nonlinear evaluation process models using 3 (number of models) × 3 (levels of number of attributes) × 2 (levels of “acceptability” of alternatives) factorial design are reported. The results suggest nonlinear models may provide important vehicles for understanding consumer preference formation.
TI - A Comparison of Linear and Nonlinear Evaluation Process Models
JF - Journal of Marketing Research
DO - 10.1177/002224377501200303
DA - 1975-08-01
UR - https://www.deepdyve.com/lp/sage/a-comparison-of-linear-and-nonlinear-evaluation-process-models-dWlvlZDmne
SP - 276
EP - 281
VL - 12
IS - 3
DP - DeepDyve
ER -