TY - JOUR
AU - Baden-Fuller, Charles
AB - Creating a Strategic Center to Manage a Web of Partners Gianni Lorenzoni Charles Baden-Fuller tra tegic a.mances and inter-firm networks have been gaining popularity with many firms for their lower overhead costs, increased responsiveness and flexibility, and greater efficiency of operations. Networks that are S strategically guidedare often fast-growing and on the leading edge. In ten years, Sun Microsystems (founded in 1982) grew to $3.2 billion in sales and $284 million in profits. This remarkable growth has been achieved by Sun's strategic direction of a web of alliances. Few would expect such rapid growth and technological success in an older and mature industry such as textiles. Yet Benetton, the famous global tex­ tile empire, is in many ways like Sun. Founded in 1964, it had by 1991 achieved more than $2 billion in sales and $235 million in profits. Benetton is widely admired in Europe and the Far East for its rapid growth and ability to change the industry's rules of the game through its strategy of "mass fashion to young people." What creates and guides the successful, innovative, leading-edge interfirm network? Most research into inter-firm networks has emphasized how they can reconcile the flexibility of market relationships with 
TI - Creating a Strategic Center to Manage a Web of Partners
JF - California Management Review
DO - 10.2307/41165803
DA - 1995-04-01
UR - https://www.deepdyve.com/lp/sage/creating-a-strategic-center-to-manage-a-web-of-partners-dzScySL0CD
SP - 146
EP - 163
VL - 37
IS - 3
DP - DeepDyve
ER -