TY - JOUR
AU - Dolan, Janet A.
AB - The authors consider the proposition that the lack of research in communicationcould resuLt from research apprehension on the part of communication teachers, butconclude that a different "mind-set" toward research, not apprehension, mightexplain the paucity of research. They advance qualitative research as an alternativeto (not a replacement for) quantitative research techniques in communication, definequalitative research and researchers, and propose a model of the interaction betweenthe two types of research.
TI - Qualitative Research: An Alternative to Quantitative Research in Communication
JF - The Journal of Business Communication (1973)
DO - 10.1177/002194368402100403
DA - 1984-10-01
UR - https://www.deepdyve.com/lp/sage/qualitative-research-an-alternative-to-quantitative-research-in-edI0SpOoOB
SP - 25
EP - 32
VL - 21
IS - 4
DP - DeepDyve
ER -