TY - JOUR
AU - Herniter, Jerome D.
AB - A probabilistic model of consumer purchase behavior for frequently purchased, low cost items is presented. The concept of maximum entropy is used to specify the model. The only empirical data required are market shares; all other brand selection statistics, such as repeat and switch rates, are derived quantities.
TI - An Entropy Model of Brand Purchase Behavior
JF - Journal of Marketing Research
DO - 10.1177/002224377301000403
DA - 1973-11-01
UR - https://www.deepdyve.com/lp/sage/an-entropy-model-of-brand-purchase-behavior-fBY055Gjte
SP - 361
EP - 375
VL - 10
IS - 4
DP - DeepDyve
ER -