TY - JOUR
AU1 - Gray, Edmund R.
AU2 - Smeltzer, Larry R.
AB - A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.
TI - PLANNING A FACELIFT IMPLEMENTING A CORPORATE IMAGE PROGRAM
JF - Journal of Business Strategy
DO - 10.1108/eb039182
DA - 1987-03-01
UR - https://www.deepdyve.com/lp/emerald-publishing/planning-a-facelift-implementing-a-corporate-image-program-fNZxLyKkgF
SP - 4
EP - 10
VL - 8
IS - 1
DP - DeepDyve
ER -