TY - JOUR
AU1 - Williams, Michael
AB - J_255_01_05WWOP9.1Marchinsides 23/3/05 4:12 pm Page 27 Feature Michael Williams Group Research Adviser, Hanover Housing Association A changing society The power Hanover has traditionally undertaken market research programmes to assess how our residents regard how services are of research delivered; Hanover will always do this, as without routinely speaking to We are familiar with the kind of market them, how can we hope to provide the best service? research that large commercial companies Over the last year, however, it has taken stock of conduct to find out the public’s reactions to the fact that the United Kingdom is entering a and ‘saleability’ of new products. Now, period of having an ageing population and we have Hanover, one of the UK’s largest providers of adapted our research to look at the future services housing for older people, is adopting these and products we can offer older people: methods. Michael Williams, Hanover’s group • 19.5 million over-50s today, rising to 25 million research adviser, explains why. by 2020, more than half the adult population of the UK • by 2040, 20 million will be over 60, 36% of the Introduction adult population (26% today) • more pensioners in the UK than children 
TI - The power of research
JF - Working with Older People
DO - 10.1108/13663666200500008
DA - 2005-03-01
UR - https://www.deepdyve.com/lp/emerald-publishing/the-power-of-research-fVk2GQofli
SP - 27
EP - 30
VL - 9
IS - 1
DP - DeepDyve
ER -