TY - JOUR AU1 - Ireland, R. Duane AU2 - Hitt, Michael A. AU3 - Bettis, Richard A. AU4 - De Porras, Deborah Auld AB - Some literature suggests that managers' perceptions of strengths and weaknesses indicators vary by management level. Differences likely result because of individuals' cognitive schemes, which include their cognitive biases. In turn, systematic errors may occur in managerial decisions. Results from the research reported herein support the notion that managers' perceptions of the indicators of a firm's strengths and weaknesses, and of environmental uncertainty, vary by managerial level. Differences in these perceptions were discovered to be more significant within each firm. Implications of these results are examined, including the impact on the deployment of firms' strategy formulation processes. TI - Strategy formulation processes: Differences in perceptions of strength and weaknesses indicators and environmental uncertainty by managerial level JF - Strategic Management Journal DO - 10.1002/smj.4250080506 DA - 1987-09-01 UR - https://www.deepdyve.com/lp/wiley/strategy-formulation-processes-differences-in-perceptions-of-strength-fptC24pvt8 SP - 469 EP - 485 VL - 8 IS - 5 DP - DeepDyve ER -