TY - JOUR AU - Balakrishnan, Srinivasan AB - The purpose of this paper is to encourage discussion on the ‘state‐of‐the‐science’ in strategy content research. We present a view of an interactive research process and argue that strategy content research would benefit from (1) more carefully developed theoretical work; (2) more theory‐driven data analysis; and (3) less emphasis on the immediate applicability of results. TI - Strategy content and the research process: A critique and commentary JF - Strategic Management Journal DO - 10.1002/smj.4250100208 DA - 1989-03-01 UR - https://www.deepdyve.com/lp/wiley/strategy-content-and-the-research-process-a-critique-and-commentary-funrgGhFiT SP - 189 EP - 197 VL - 10 IS - 2 DP - DeepDyve ER -