TY - JOUR
AU - Chan, Sow Hup Joanne
AB - ABSTRACT The present study investigates the factors that affect tourists' satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. Copyright © 2011 John Wiley & Sons, Ltd.
TI - Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau
JF - International Journal of Tourism Research
DO - 10.1002/jtr.1863
DA - 2013-05-01
UR - https://www.deepdyve.com/lp/wiley/factors-that-affect-the-levels-of-tourists-satisfaction-and-loyalty-gmBCast7Sc
SP - 226
EP - 240
VL - 15
IS - 3
DP - DeepDyve
ER -