TY - JOUR
AU - 
TI - New Product Diffusion Models in Marketing: A Review and Directions for Research
JF - Diffusion of Technologies and Social Behavior
DO - 10.1007/978-3-662-02700-4_6
DA - 1991-01-01
UR - https://www.deepdyve.com/lp/crossref/new-product-diffusion-models-in-marketing-a-review-and-directions-for-hbLTcCz5J2
SP - 125
EP - 177
DP - DeepDyve
ER -