TY - JOUR
AU - Argenti, Paul A.
AB - F a l l 2 0 0 4 | V o l . 4 7 , N o . 1 | R E P R I N T S E R I E S C a l i f o rn ia Review Ma n a g e m e n t Collaborating with Activists: How Starbucks Works with NGOs Paul A. Argenti © 2004 by The Regents of the University of California Collaborating with Activists: HOW STARBUCKS WORKS WITH NGOS Paul A. Argenti tarbucks CEO Orin Smith was in for an unpleasant surprise at his company’s annual shareholders meeting in February 2000. The meeting had always been a fun, all-day affair during which share- S holders from around the country gathered to celebrate the company’s success. That year, however, Smith and other senior Starbucks execu- tives heard complaints from Global Exchange, a non-governmental organization (NGO) focused on human rights. Dedicated to promoting environmental, politi- cal, and social justice around the world, Global Exchange criticized Starbucks for profiting at the coffee farmer’s expense by paying low prices and not buying “Fair Trade” coffee beans. Not only did the activists disrupt the company’s annual meeting, but they also threatened a 
TI - Collaborating with Activists: How Starbucks Works with NGOs
JF - California Management Review
DO - 10.2307/41166288
DA - 2004-10-01
UR - https://www.deepdyve.com/lp/sage/collaborating-with-activists-how-starbucks-works-with-ngos-heOsYVDLUG
SP - 91
EP - 116
VL - 47
IS - 1
DP - DeepDyve
ER -