TY - JOUR
AU - Malmelin, Nando
AB - AbstractThe two principal aims of the article are to develop the concept of advertising literacy and to introduce a new model of advertising literacy. The article is also concerned to explore the meaning of advertising literacy and to identify the various angles from which it can be considered. The new model of advertising literacy will have application in advertising research, media education as well as in advertising planning.
TI - What is Advertising Literacy? Exploring the Dimensions of Advertising Literacy
JF - Journal of Visual Literacy
DO - 10.1080/23796529.2010.11674677
DA - 2010-01-01
UR - https://www.deepdyve.com/lp/taylor-francis/what-is-advertising-literacy-exploring-the-dimensions-of-advertising-hjrKx0eE2Z
SP - 129
EP - 142
VL - 29
IS - 2
DP - DeepDyve
ER -