TY - JOUR
AU - Godiwalla, Yezdi M.
AB - Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the industrialised countries, exhibit a greater degree of willingness to respond to attractive opportunities in international markets and extend their marketing activities to one or more national markets. Consequently, the decisionmaking processes which surround these international marketing activities and the prevailing managerial styles have been the subject of limited but significant research in several advanced economies. This article will attempt to review and interpret the pertinent literature, drawn from studies of international decisionmaking in different environments, for the purpose of developing a coherent understanding of the subject matter. In particular, we offer four proportions on the basis of our research and evaluation in this area. These propositions relate to a motivations of firms for engaging in international marketing b subjective nature of international marketing decisionmaking c decisionmaking modes which apply to international marketing and d the nature of decisionmaking over the firm's internationalisation process. The article is organised around these propositions.
TI - DecisionMaking for International Marketing A Comparative Review
JF - Management Decision
DO - 10.1108/eb001299
DA - 1982-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/decisionmaking-for-international-marketing-a-comparative-review-i0qtfHTQKW
SP - 47
EP - 54
VL - 20
IS - 4
DP - DeepDyve
ER -