TY - JOUR
TI - Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
JF - Journal of Consumer Marketing
DO - 10.1108/07363760310464622
DA - 2003-04-01
UR - https://www.deepdyve.com/lp/crossref/defining-markets-defining-moments-america-s-7-generational-cohorts-j29BUsuj7p
SP - 172
EP - 173
VL - 20
IS - 2
DP - DeepDyve
ER -