TY - JOUR AU1 - Mike Freedman AB - Pinpoints strategy implementations as a most important part of company practice. Lists out a number of implementation pitfalls that are deeper in effect than others: strategic inertia; lack of stakeholder commitment; strategic drift; strategic dilution; strategic isolation; failure to understand progress; initiative fatigue; impatience; and not celebrating success. States that strategy must drive planning. Unfortunately, in too many companies it does not. Closes by stating the task of creating and implementing strategy is not for the faint-hearted. TI - The genius is in the implementation JF - Journal of Business Strategy DO - 10.1108/02756660310508164 DA - 2003-04-01 UR - https://www.deepdyve.com/lp/emerald-publishing/the-genius-is-in-the-implementation-jCrqaf4mRM SP - 26 EP - 31 VL - 24 IS - 2 DP - DeepDyve ER -