TY - JOUR
AU - Friedman, Philip
AB - Sanford V. Berg Philip Friedman Corporate Courtship and SuccessfulJoint Ventures According to the former president ofGoodrich­ which offer some of the advantages of the joint ventures without the disadvantages. 2 Gulf Chemicals, "A joint venture is like mar­ riage, if both partners don't want to make it There are at least three phases in a joint ven­ work, it won't:' 1 When considering a joint ven­ ture: the burst of activity and negotiation re­ ture an executive must determine whether a flecting the courtship, the creation and nurture potential partner is willing and able to make the of the child, and separation, if parent firms go relationship work, He must be sensitive to their own ways. Unlike a merger, which brings changes in underlying business conditions together all the assets of two firms, a joint ven­ which might make the joint venture less prom­ ture arises to meet a special situation or project. ising. Executives know that joint ventures can As with any closely held corporation, the crea­ combine specialized resources of corporations tion of a joint venture requires agreement on but that they involve loss of control and risk of representation on its board of directors, tech­ failure. 
TI - Corporate Courtship and Successful Joint Ventures
JF - California Management Review
DO - 10.2307/41164880
DA - 1980-04-01
UR - https://www.deepdyve.com/lp/sage/corporate-courtship-and-successful-joint-ventures-kxuZhRzqC9
SP - 85
EP - 91
VL - 22
IS - 3
DP - DeepDyve
ER -