TY - JOUR
AU - Preis, Michael W.
AB - Although online group-buying is increasing rapidly, little theoretically based research has been conducted on behaviors of online group-buyers of tourism products. Thus, the purpose of this study is to develop and test a theoretical model examining the relationships among value, trust, site attachment, altruism, and loyalty in the context of online group-buying of tourism products. The results indicate that the six hypothesized relationships among value, trust, site attachment, altruism, and loyalty are significant and thus validate the theoretical model. The findings of this study provide theoretical and practical implications for academics and managers of online group-buying sites.
TI - Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment, Altruism, and Loyalty
JF - Journal Of Travel & Tourism Marketing
DO - 10.1080/10548408.2014.955901
DA - 2015-11-17
UR - https://www.deepdyve.com/lp/taylor-francis/online-group-buying-of-tourism-products-effects-of-value-and-trust-on-lfylRQqTmr
SP - 935
EP - 952
VL - 32
IS - 8
DP - DeepDyve
ER -