TY - JOUR
AU1 - Green, Paul E.
AU2 - Rao, Vithala R.
AB - Managers and researchers concerned with marketing and attitudinal research frequently encounter the problem of determining the number of rating scales to use and the number of response categories to provide for each scale that is used. This article approaches the problem through a numerical simulation designed to measure the sensitivity of “solution recovery” to changes in these variables.
TI - Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?
JF - Journal of Marketing
DO - 10.1177/002224297003400307
DA - 1970-07-01
UR - https://www.deepdyve.com/lp/sage/rating-scales-and-information-recovery-how-many-scales-and-response-lwnHSNDn9E
SP - 33
EP - 39
VL - 34
IS - 3
DP - DeepDyve
ER -