TY - JOUR
AU - 
TI - The Company and the Product: Corporate Associations and Consumer Product Responses
JF - Journal of Marketing
DO - 10.2307/1252190
DA - 1997-01-01
UR - https://www.deepdyve.com/lp/crossref/the-company-and-the-product-corporate-associations-and-consumer-m01eMjRhvf
SP - 68
VL - 61
IS - 1
DP - DeepDyve
ER -