TY - JOUR AU - Seltzer, Richard AB - By Carolyn A. Stroman and Richard Seltzer Mass Media Use and Knowledge of AIDS exposed to and become informed about Newspaper users better AIDS. What has been the consequence of informed and TV news this media coverage? Are the different users more Iikely to media audiences equally knowledgeable be misin formed. about AIDS and do they display similar attitudes towards AIDS policies? )It has long been argued that much of It has been argued that there are differ- our public affairs knowledge is gained ences in the attributes of newspapers and from the mass media. Communication television; for example. it has been noted scholars also maintain that the mass me- that television tends to provide a glimpse dia influence our beliefs and perceptions of a problem whereas newspapers provide of social phenomena. For example, Rob- more in-depth, detailed ~overage.~ There inson's "videomalaise" hypothesis sug- is evidence that these characteristic differ- gests that frequent viewing of television ences result in the two media presenting news leads to political inefficacy, distrust their respective audiences with different and cynicism among viewers.' fare.* These differences, then, would sug- Utilizing the assumption that the media gest that what television viewers learn have both cognitive TI - Mass Media Use and Knowledge of AIDS JF - Journalism Quarterly DO - 10.1177/107769908906600416 DA - 1989-12-01 UR - https://www.deepdyve.com/lp/sage/mass-media-use-and-knowledge-of-aids-mzrczLK0vM SP - 881 EP - 887 VL - 66 IS - 4 DP - DeepDyve ER -