TY - JOUR
AB - r--, -u rJ trL , li t - marketing - - I I - 11- ... is the major periodical of the AMERICAN MARKETING ASSOCIATION. It deals with all phases of marketing, domestic and foreign. It is published four times annually in January, April, July and October and each member of the Association receives a subscription as part of his membership. The JOURNAL OF MARKETING is available to non-members at $12.00 per year or $32.00 for three years. Single copies are $3.50 each-and reprints are $2.00 each. The following persons are responsible for its preparation and distribution: Editor: EUGENE J. KELLEY Research Professor of Business Administrotion, The Pennsylvania State University, University Park, Pennsylvania IbS02 ASSISTANT TO EDITOR: MRS. JEAN M. SANDS, American Marketing Association, Chicago, Illinois 60601 EDITORIAL STAFF MARKETING ABSTRACTS BOOK REVIEWS LEGAL DEVELOPMENTS WILLIAM S. PENN, JR. GUY G. GORDON IN MARKETING Director, Chemical and Professor of Marketing, RAY O. WERNER Petroleum Economics Transportation and Professor of Economics Management & Economics Colorado College International Business Research, Inc. Colorado Springs, Colorado 80903 University of Washington Palo Alto, California 94304 Seattle, Washington 98105 THE CURRENT MARKETING LEADERS IN MARKETING MARKETING MEMOS QUESTION JOHN S. COULSON JOHN S. WRIGHT DIK 
TI - Journal of Marketing
JF - Journal of Marketing
DO - 10.1177/0022242968032004-209.1
DA - 1968-10-01
UR - https://www.deepdyve.com/lp/sage/journal-of-marketing-o600kxLlgD
SP - 10
EP - 10
VL - 32
IS - 4_part_2
DP - DeepDyve
ER -