TY - JOUR
AU1 - Bergen, John D.
AB - This opinion piece reviews the forces driving the growth of public relations measurement between the mid1980s and the present day. Looking to the future, it discusses the increasing importance of reputation as a key intangible corporate asset and discusses the emerging efforts to measure reputation and the effectiveness of public relations in building reputation.
TI - Public relations measurement finally coming of age A US perspective
JF - Journal of Communication Management
DO - 10.1108/eb023529
DA - 2000-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/public-relations-measurement-finally-coming-of-age-a-us-perspective-pMXhiLlIaA
SP - 321
EP - 327
VL - 4
IS - 4
DP - DeepDyve
ER -