TY - JOUR
AU - O'Keefe, Daniel J.
AB -  From Strategy-Based to Feature-Based Analyses of Compliance Gaining Message Classification and Production by Daniel J. O’Keefe Kellermann and Cole’s article in this issue represents a very important step forward in the study of compliance gaining messages. T o be sure, some (but not all) of the complaints Kellermann and Cole make about compliance gaining message classification systems are familiar ones. It has been argued for some time, for instance, that many compliance gaining taxonomies are atheoretical hodgepodges. But what Kellermann and Cole have done is to demonstrate, in a particularly massive, unmistakable, and compelling way, just how far-reaching are the problems with the usual ways of approaching the task of classifying compliance gaining messages. This is an impressive and important accomplishment. The depth of evidence and the carefulness of the analysis are such that even if one wanted to quarrel with this or that particular example (e.g., to object that they are mistaken about whether soand-so’s instance of a category is actually defective in the way claimed), Kellermann and Cole’s general points would surely be intact at the end of the day. But for all that this represents important progress, I believe it is insufficiently revolutionary. Indeed, I 
TI - From Strategy‐Based to Feature‐Based Analyses of Compliance Gaining Message Classification and Production
JF - Communication Theory
DO - 10.1111/j.1468-2885.1994.tb00082.x
DA - 1994-02-01
UR - https://www.deepdyve.com/lp/oxford-university-press/from-strategy-based-to-feature-based-analyses-of-compliance-gaining-py8hjvm6fa
SP - 61
VL - 4
IS - 1
DP - DeepDyve
ER -