TY - JOUR
AU1 - Shostack, G. Lynn
AB - Service marketing, to be effective and successful, requires a mirror-opposite view of conventional “product” practices.
TI - Breaking Free from Product Marketing
JF - Journal of Marketing
DO - 10.1177/002224297704100219
DA - 1977-04-01
UR - https://www.deepdyve.com/lp/sage/breaking-free-from-product-marketing-qJyk8obySB
SP - 73
EP - 80
VL - 41
IS - 2
DP - DeepDyve
ER -