TY - JOUR
AU - Ellemers, Naomi
AB - Although the social identity approach is generally used to explain the negative consequences of diversity for the formation of a common identity within organizations, we propose that social identity processes can also lead employees to evaluate their differences in a positive way. We propose norm‐congruency as a central principle to understand these issues. We argue that when differences among team members in organizations are congruent with norms and expectations, diversity can become a basis for organizational identification.
TI - Diversity as a Basis for Shared Organizational Identity: The Norm Congruity Principle
JF - British Journal of Management
DO - 10.1111/j.1467-8551.2007.00523.x
DA - 2007-03-01
UR - https://www.deepdyve.com/lp/wiley/diversity-as-a-basis-for-shared-organizational-identity-the-norm-qnCurAP9kA
SP - S17
EP - S27
VL - 18
IS - 
DP - DeepDyve
ER -