TY - JOUR
AU1 - Upadhyay, Chandra Kant
AU2 - Tiwari, Vijayshri
AU3 - Tiwari, Vineet
AB - The purpose of this paper is to provide trilogy in the emerging market for the establishment of business, economy and environment which is the new word for the development of any nation to attain sustainable development. This research explores the prospective crowdshipper's willingness to participate in crowdshipping services through a motivational factor.Design/methodology/approachTo understand the trend and future of this concept, Google Trends Analysis (GTA) has been used. The theoretical model has been validated empirically using a survey of 287 Indian (Generation Y and Z) urban participants, but focused is on Generation “Z” participants and subsequent analysis have been carried out using structural equation modelling.FindingsA theoretical framework has been developed connecting the various factions of the crowdsourcing process thus providing an overall view of the process strategy for logistics start-ups. This conceptual framework of sharing economy in emerging market can benefit the prospective suppliers and their target receivers. Particularly trust in crowdshipper plays a significant mediating role between subject factors and next generation user willingness to participate in crowdshipping services for sustainable last-mile delivery.Originality/valueThe present theoretical foundations and frameworks have been studied to get an idea of the main aspects of the field. It has the potential to provide the impetus for collaboration with the various stakeholders thus achieving the sustainable development process. The practical inference of this study is the usability in terms of the plugin application for e-retailer in emerging markets.
TI - Generation “Z” willingness to participate in crowdshipping services to achieve sustainable last-mile delivery in emerging market
JF - International Journal of Emerging Markets
DO - 10.1108/ijoem-09-2021-1345
DA - 2024-08-13
UR - https://www.deepdyve.com/lp/emerald-publishing/generation-z-willingness-to-participate-in-crowdshipping-services-to-rOBN8tXDJ9
SP - 2446
EP - 2471
VL - 19
IS - 9
DP - DeepDyve
ER -