TY - JOUR
AU1 - Babakus, Emin
AU2 - Bettina Cornwell, T.
AU3 - Mitchell, Vince
AU4 - Schlegelmilch, Bodo
AB - Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.
TI - Reactions to unethical consumer behavior across six countries
JF - Journal of Consumer Marketing
DO - 10.1108/07363760410542165
DA - 2004-06-01
UR - https://www.deepdyve.com/lp/emerald-publishing/reactions-to-unethical-consumer-behavior-across-six-countries-rybm8Yfsig
SP - 254
EP - 263
VL - 21
IS - 4
DP - DeepDyve
ER -