TY - JOUR AU - Dunwoody, Sharon AB - By Lee B. Becker & Sharon Dunwoody Media Use, Public Affairs Knowledge And Voting in a Local Election Data link media use to knowledge activity and voter turnout.6 The importance of the linkagebetween and knowledge in turn to how cognitions. which seem to be shaped by respondents voted. media use. and behavior is, of course. open to debate. Some may argue that establish- b One of the most striking trends in recent ing media effects on cognitions is of prime mass-media research has been the shift concern and it isn't crucial that the media from an examination of attitudinal to cog- ultimately be linked to actual behavioral nitive effects of media messages. Numer- outcomes. Others. of course, will argue ous researchers have argued the merits of that behavioral outcomes are the only sig- such a change in perspective.' Many have nificant criteria in evaluating media presented data supportive of the position.2 effects. Perhaps this argument is joined While the trend is not without itscritics.3 it most interestingly in the political arena, clearly has had impact on the field. where all concerns center on the election Most researchers working in this new outcome and the voter decisions that pro- vein TI - Media Use, Public Affairs Knowledge and Voting in a Local Election JF - Journalism Quarterly DO - 10.1177/107769908205900203 DA - 1982-06-01 UR - https://www.deepdyve.com/lp/sage/media-use-public-affairs-knowledge-and-voting-in-a-local-election-sCzlbbuyVJ SP - 212 EP - 218 VL - 59 IS - 2 DP - DeepDyve ER -