TY - JOUR
AU - Step, Mary M.
AB -  We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. PSI, task attraction, and information motivation predicted regarding a host as an important source of information. PSI, information motivation, task attraction, and pass time/habit motivation predicted feeling that a host influenced attitudes. PSI, information motivation, and pass time/habit motivation predicted following a host's advice to act on societal concerns.  
TI - Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening
JF - Journal of Broadcasting & Electronic Media
DO - 10.1207/s15506878jobem4404_7
DA - 2000-12-01
UR - https://www.deepdyve.com/lp/taylor-francis/impact-of-motivation-attraction-and-parasocial-interaction-on-talk-stHsTzDVKD
SP - 635
EP - 654
VL - 44
IS - 4
DP - DeepDyve
ER -