TY - JOUR
AU1 - Laurent, Gilles
AU2 - Kapferer, Jean-NOËL
AB - There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories.
TI - Measuring Consumer Involvement Profiles
JF - Journal of Marketing Research
DO - 10.1177/002224378502200104
DA - 1985-02-01
UR - https://www.deepdyve.com/lp/sage/measuring-consumer-involvement-profiles-svxqOJ50Vq
SP - 41
EP - 53
VL - 22
IS - 1
DP - DeepDyve
ER -