TY - JOUR
AU - 
TI - The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
JF - Journal of Advertising
DO - 10.2753/joa0091-3367350410
DA - 2006-12-01
UR - https://www.deepdyve.com/lp/unpaywall/the-effectiveness-of-in-game-advertising-comparing-college-students-tYL1lcw6Jw
DP - DeepDyve
ER -