TY - JOUR AU - TI - Integrating Research: A Guide for Literature Reviews JF - Journal of Marketing Research DO - 10.2307/3172876 DA - 1991-08-01 UR - https://www.deepdyve.com/lp/crossref/integrating-research-a-guide-for-literature-reviews-uAdise2veO SP - 380 VL - 28 IS - 3 DP - DeepDyve ER -