TY - JOUR AU - Horne, William C. AB - Published as a separate and in The Journal of Psychology, 1962, 64, 251-258. EFFECTS OF SUCCESS AND FAILURE AND THE COMPETENCE OF THE MODEL ON THE ACQUISITION AND REVERSAL OF MATCHING BEHAVIOR* Department of Psychology, State University of Iowa MILTON E. ROSENBAUM, DOUGLAS K. CHALMERS, AND WILLIAM C. HORNB A. INTRODUCTION A number of recent laboratory studies have examined variables that affect the learning of imitative behavior. Two of these variables are treated in the present experiment in order to evaluate the possible interactive effects of their simultaneous manipulation on acquisition and reversal of an imitative response. Available evidence indicates that the degree of an individual’s competence in a task prior to the availability of a model affects his imitative performance upon the introduction of a model (4, 7). Kanareff and Lanzetta (2) have demonstrated that the experience of failure as opposed to success in a prior task leads to facilitation of the acquisition of a matching response in a criterion task. Another variable of interest is the competence of the model for imitative behavior (8). Rosenbaum and Tucker (12) have shown that the greater the apparent competence of the model, the greater is the facilitation of learning of TI - Effects of Success and Failure and the Competence of the Model on the Acquisition and Reversal of Matching Behavior JF - The Journal of Psychology DO - 10.1080/00223980.1962.9713116 DA - 1962-10-01 UR - https://www.deepdyve.com/lp/taylor-francis/effects-of-success-and-failure-and-the-competence-of-the-model-on-the-ug3DgGQSLq SP - 251 EP - 258 VL - 54 IS - 2 DP - DeepDyve ER -