TY - JOUR
AU - 
JF - Developing a Market Orientation
DO - 10.4135/9781452231426.n9
DA - 1999-01-01
UR - https://www.deepdyve.com/lp/crossref/vPhS8rHr0s
SP - 217
EP - 236
DP - DeepDyve
ER -