TY - JOUR
AU - Tyebjee, Tyzoon T.
AB - The expiration of a patent for an ethical drug has only a minor effect on its market dominance. Brand loyalty towards the trademark of the off-patent drug is a barrier to the development of competition. Remedies to induce price competition are discussed, and their potential impact on drug innovation is assessed.
TI - Trademarks, Patents, and Innovation in the Ethical Drug Industry
JF - Journal of Marketing
DO - 10.1177/002224298104500306
DA - 1981-06-01
UR - https://www.deepdyve.com/lp/sage/trademarks-patents-and-innovation-in-the-ethical-drug-industry-vaWOj5WYyZ
SP - 71
EP - 81
VL - 45
IS - 3
DP - DeepDyve
ER -