TY - JOUR
AU1 - Labarbera, Priscilla
AU2 - Maclachlan, James
AB - It is now possible, using electronic techniques, to speed up a radio commercial without a perceptible change in general voice quality. Results of experiments reported here suggest that radio advertisers might achieve a heightened impact, and require less time for their messages, if they use electronic speech compression.
TI - Time-Compressed Speech in Radio Advertising
JF - Journal of Marketing
DO - 10.1177/002224297904300103
DA - 1979-01-01
UR - https://www.deepdyve.com/lp/sage/time-compressed-speech-in-radio-advertising-vobl0dptHw
SP - 30
EP - 36
VL - 43
IS - 1
DP - DeepDyve
ER -