TY - JOUR
AU - 
TI - Advertising Effectiveness, Brand Switching and Market Dynamics
JF - The Journal of Industrial Economics
DO - 10.2307/2097543
DA - 1961-04-01
UR - https://www.deepdyve.com/lp/crossref/advertising-effectiveness-brand-switching-and-market-dynamics-wGJ7uB2Me8
SP - 119
VL - 9
IS - 2
DP - DeepDyve
ER -