TY - JOUR
AU1 - CrawfordWelch, Simon
AB - The most important issues facing hospitality marketing, as itenters the 21st century, are outlined, discussed and analysed from twoaspects competitive conditions and new directions. Strategic trends arepredicted including product portfolio marketing internal andrelationship marketing inferential market research computerisedmarketing indirect channels of distribution customisation globalmarketing guerilla and flanking marketing and green marketing.Environmental scanning is held to be the only way of preparing forvolatile industry conditions.
TI - Marketing Hospitality into the 21st Century
JF - International Journal of Contemporary Hospitality Management
DO - 10.1108/EUM0000000001675
DA - 1991-03-01
UR - https://www.deepdyve.com/lp/emerald-publishing/marketing-hospitality-into-the-21st-century-wQydrftw7S
VL - 3
IS - 3
DP - DeepDyve
ER -