TY - JOUR
AU - Parsons, Leonard J.
AB - This article is an exploratory study on the question: Does consumer advertising increase retail availability of a new product? Nerlove's procedure is used to estimate a dynamic model. Cross-section and time series data for one product class are pooled. The managerial implications of the model are discussed.
TI - An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand
JF - Management Science
DO - 10.1287/mnsc.20.6.938
DA - 1974-02-01
UR - https://www.deepdyve.com/lp/informs/an-econometric-analysis-of-advertising-retail-availability-and-sales-xpcRUSN1Mz
SP - 938
EP - 947
VL - 20
IS - 6
DP - DeepDyve
ER -