TY - JOUR
AU1 - Davis Illingworth, J.
AB - Uses a company study focusing on Lexus, a Toyota dealership, toexamine the importance of persontoperson relationships in sales.Describes various features of the service strategy used by Lexusdealers. Concludes with figures demonstrating the success of the Lexusphilosophy.
TI - Relationship Marketing Pursuing the Perfect PersontoPerson Relationship
JF - Journal of Services Marketing
DO - 10.1108/08876049110035657
DA - 1991-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/relationship-marketing-pursuing-the-perfect-persontoperson-xyvpOA6r0G
SP - 49
EP - 52
VL - 5
IS - 4
DP - DeepDyve
ER -