TY - JOUR
AU - Murphy, Patrick E.
AB - DECEMBER 2005 JOURNAL OF MACROMARKETING REVIEWS SETTING GLOBAL STANDARDS: GUIDELINES studied. Besides the tables, this chapter concludes with a use- FOR CREATING CODES OF CONDUCT IN ful list of Web sites pertaining to corporate responsibility MULTINATIONAL CORPORATIONS issues. Chapter 6 presents an in-depth examination of the Sullivan Principles. Professor Sethi and Oliver Williams, C.S.C. of S. Prakash Sethi Notre Dame (2001) have written an entire volume on South Hoboken, NJ: John Wiley, 2003 Africa. This chapter provides a good distillation of that book. The background and motives of the companies that endorsed DOI: 10.1177/0276146705280713 the Sullivan Principles are examined in depth. Sethi is critical This volume examines a very important premise—the of what he calls a movement from ethical imperatives to eco- importance of setting corporate standards that are acceptable nomic realities. It appears to this reader that the companies globally. The book was written by an expert in this area. The were just more utilitarian in their approach to the Sullivan author, Prakash Sethi, has developed an international reputa- Principles, while Sethi expected them to be more duty bound. tion for scholarship in corporate ethics and social responsibil- He concludes that while the Principles did not meet all 
TI - Book Review: Setting Global Standards: Guidelines for Creating Codes of Conduct in Multinational Corporations
JF - Journal of Macromarketing
DO - 10.1177/0276146705280713
DA - 2005-12-01
UR - https://www.deepdyve.com/lp/sage/book-review-setting-global-standards-guidelines-for-creating-codes-of-yMK6vH6z7Z
SP - 226
EP - 228
VL - 25
IS - 2
DP - DeepDyve
ER -