TY - JOUR
AU - Garrett, Dennis E.
AB - A review of estimation approaches for intercoder reliability reported in articles in leading marketing journals reveals that most marketing researchers are using inadequate measures. The authors recommend that marketing researchers report dependability indices based on generalizability theory for quantitative coding systems.
TI - Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data
JF - Journal of Marketing Research
DO - 10.1177/002224379002700206
DA - 1990-05-01
UR - https://www.deepdyve.com/lp/sage/intercoder-reliability-estimation-approaches-in-marketing-a-yO5ED77W1P
SP - 185
EP - 195
VL - 27
IS - 2
DP - DeepDyve
ER -