TY - JOUR AB - International Journal of Market Research Vol. 50 No. 3, 2008 p.377–402 The myth of China as a single market – the influence of personal value differences on buying decisions © Copyright Warc 2017 Warc Ltd. 85 Newman Street, London, United Kingdom, W1T 3EX Tel: +44 (0)20 7467 8100, Fax: +(0)20 7467 8101 All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company’s office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser’s organisation or externally without express written permission from Warc. 1 of 1 4 Oct 2017 11:26:14 TI - The Myth of China as a Single Market – the Influence of Personal Value Differences on Buying Decisions JF - International Journal of Market Research DO - 10.1177/147078530805000307 DA - 2008-05-01 UR - https://www.deepdyve.com/lp/sage/the-myth-of-china-as-a-single-market-the-influence-of-personal-value-zQNZYIu9S0 SP - 377 EP - 402 VL - 50 IS - 3 DP - DeepDyve ER -