TY - JOUR
AU1 - Goldsmith, Herb
AB - This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales.
TI - Members Only Fashions a Unique Selling Strategy
JF - Journal of Business Strategy
DO - 10.1108/eb039302
DA - 1989-03-01
UR - https://www.deepdyve.com/lp/emerald-publishing/members-only-fashions-a-unique-selling-strategy-zcbXmid070
SP - 8
EP - 11
VL - 10
IS - 3
DP - DeepDyve
ER -